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B.R.L – 002
Retail
Marketing and Communication BRL 002 Solved Assignment 2022-23
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Assignment I
1. What is retail marketing?
Explain the importance of retail marketing.
2. Discuss the factors which
affect the nature of consumer decision marketing.
3. What is personal selling?
Explain the essential elements of personal selling.
4. What is needs? How needs are
different from wants? Explain.
5. What are the steps in
individual selling? How are they different from the B2B?
6. What is “SPIN” selling?
Explain.
7. Explain various categories
of advertising with specific examples.
Assignment - II
8. What are the different
promotional methodologies for a store?
9. What is In -store promotion
and how do retailers communicate promotion?
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BRL 002 Solved Assignment English Medium 2022-23 The Indira Gandhi National
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