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B.R.L – 011
Retail Operations and Store Management- II BRL 011 Solved
Assignment 2022-23
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Assignment I
1. Who are the major beneficiaries of category management and
why?
2. Explain the concept of a Balanced Scorecard with the help of
a suitable diagram.
3. Explain the concept of perception in influencing consumer
behavior.
4. Distinguish between the following:
a) Merchandise on hand and Merchandise on order
b) Horizontal price fixing and Vertical price fixing
c) Deceptive Advertising and Bait and Switch Advertising
d) Financial goals and Profitability Goals
5. Write short notes on the following:
a) Dimensions of customer loyalty
b) Inventory management
c) Achievements of Pantaloon Retail
d) Vertical Price Fixing
6. Briefly comment on the following:
a) “Probably with the success of an isolated store, many others
want to open stores selling similar product lines to cash in on the shoppers’
flow into the area.”
b) “Earlier retailers used to outsource certain functions to an
outside agency because they were not experienced in the said function or were
finding it uneconomical”.
c) “All retailers who are involved in sale of merchandise makes
an implied warranty of merchantability”.
d) “The human resource compensation plays important role in the
motivation of personnel”.
7. Explain the organization structure normally used by a national
retail chain.
Assignment II
8. Explain the concept of store planning and its elements.
9. What are the major purposes of public relations exercises?
Explain the advantages and disadvantages of the same.
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IGNOU
BRL 011 Solved Assignment English Medium 2022-23 The Indira Gandhi National Open
University has updated the IGNOU Assignment Status
2022-23 December Session so that students can know if their submission is
completed or not. Now if you have also submitted your Assignment/Practical/Project
till 15 December 2022 then you must be worried about the Assignment Status and
Grade Card. So we decided to come up with https://ignouadmission.samarth.edu.in/
Assignment
2022-23.