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I.B.O – 02
International
Marketing Management IGNOU IBO 02 Solved
Assignment 2023-24
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NOTE: All questions are compulsory.
1. (a) Why do firms go
international? Explain with the help of examples from Indian context.
(b) In what manner do political
system and economic factors influence international marketing? Answer with
suitable examples.
2. Under which mode of entry
the international business firm can start international marketing without any
investments abroad? Explain it along with its merits and limitations.
3. Write short notes on the following:
(a) Telemarketing
(b) GATS
(c) Personal selling
(d) Packaging for international
markets
4. Differentiate between the following:
(a) Direct and indirect selling
channel
(b) Domestic agents and
domestic merchants.
(c) Domestic and international
marketing communications.
(d) Primary and Secondary data
5. Comment briefly on the following statement:
(a) International marketing research
is full of complexities.
(b) Price is an important
element of marketing mix.
(c) Analysis of legal
conditions is a very critical component in selecting foreign markets.
(d) Poor presentation will undo
the entire market research exercise.
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IBO 01 Solved Assignment English Medium 2023-24 The Indira Gandhi National Open
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