IGNOU IBO 02 Solved Assignment English Medium 2023-24

Free IBO 02 Solved Assignment English Medium 2023-24 for July 2023 and January 2024 Session, All IGNOU Assignments (Programme Wise) · Master's Degree Programmes · Bachelor's Degree Programmmes · P.G. Diplomaa Programmes · Diploma Programmes · Certificate Programmes. IGNOU Assignment 2023-24 (UPDATED) Get Here. IGNOU Assignment Status 2023-24, Marks, Grade Card, Practical Submission

I.B.O – 02

International Marketing Management IGNOU IBO 02 Solved Assignment 2023-24

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NOTE: All questions are compulsory.

1. (a) Why do firms go international? Explain with the help of examples from Indian context.

(b) In what manner do political system and economic factors influence international marketing? Answer with suitable examples.

2. Under which mode of entry the international business firm can start international marketing without any investments abroad? Explain it along with its merits and limitations.

3. Write short notes on the following:

(a) Telemarketing

(b) GATS

(c) Personal selling

(d) Packaging for international markets .

4. Differentiate between the following:

(a) Direct and indirect selling channel


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(b) Domestic agents and domestic merchants.

(c) Domestic and international marketing communications.

(d) Primary and Secondary data

5. Comment briefly on the following statement:

(a) International marketing research is full of complexities.

(b) Price is an important element of marketing mix.

(c) Analysis of legal conditions is a very critical component in selecting foreign markets.

(d) Poor presentation will undo the entire market research exercise.

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