Free IBO 02 Solved Assignment English Medium 2023-24 for July 2022 and January 2023 Session, All IGNOU Assignments (Programme Wise) · Master's Degree Programmes · Bachelor's Degree Programmmes · P.G. Diplomaa Programmes · Diploma Programmes · Certificate Programmes. IGNOU Assignment 2023-24 (UPDATED) Get Here. IGNOU Assignment Status 2023-24, Marks, Grade Card, Practical Submission
I.B.O –
02
International Marketing Management IGNOU IBO 02 Solved Assignment
2023-24
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Attempt
all the questions:
Q1. (a) Why do firms go
international? Explain with the help of examples from Indian context.
(b) In what manner do
political system and economic factors influence international marketing? Answer
with suitable examples.
Q2. Under which mode of
entry the international business firm can start international marketing without
any investments abroad? Explain it along with its merits and limitations.
Q3.
Write short notes on the following:
(a) Telemarketing
(b) GATS
(c) Personal selling
(d) Packaging for
international markets
Q4.
Differentiate between the following:
(a) Direct and indirect
selling channel
(b) Domestic agents and
domestic merchants.
(c) Domestic and
international marketing communications.
(d) Primary and
Secondary data
Q5.
Comment briefly on the following statement:
(a) International
marketing research is full of complexities.
(b) Price is an important
element of marketing mix.
(c) Analysis of legal
conditions is a very critical component in selecting foreign markets.
(d) Poor presentation
will undo the entire market research exercise.
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