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I.B.O – 02
International Marketing Management IGNOU IBO 02 Solved
Assignment 2023-24
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NOTE: All questions are compulsory.
Q1. An Indian automobile company decided to enter international markets.
The company is ready to invest in marketing arrangements abroad, but not in
production facilities. Suggest any two suitable modes of market entry, and
explain their merits and limitations.
Cost-Effective:
Exporting typically requires lower initial investment compared to establishing
production facilities in foreign markets.
Quick Entry: It
allows the company to enter international markets relatively quickly since it
doesn't involve setting up manufacturing plants.
Risk
Mitigation: Exporting allows the company to test international markets with
minimal financial risk before committing to larger investments.
Limited
Control: The company may have limited control over distribution and marketing
strategies in foreign markets, as it relies on intermediaries or distributors.
Trade Barriers:
Exporting may subject the company to trade barriers, tariffs, and import
regulations, affecting pricing and profitability.
Logistics
Challenges: Managing logistics, transportation, and supply chain complexities
can be challenging, especially for automotive products with specific
requirements.
Low Investment:
Licensing or franchising allows the company to expand its presence in
international markets with minimal investment in physical infrastructure.
Local Expertise:
Partnering with local licensees or franchisees provides access to their
knowledge of the local market, consumer preferences, and distribution channels.
Rapid
Expansion: This mode of entry facilitates rapid market expansion as local
partners leverage their resources and networks for growth.
Quality
Control: Maintaining consistent product quality and brand image across
different regions can be challenging when relying on licensees or franchisees.
Dependency: The
company becomes dependent on the performance and decisions of its licensees or
franchisees, which may lead to issues if they fail to meet expectations.
Brand Dilution:
There is a risk of brand dilution if the licensee or franchisee does not adhere
to the company's standards and values, potentially harming the brand
reputation.
By carefully
considering the advantages and limitations of each mode of entry, the Indian
automobile company can make an informed decision based on its resources, market
objectives, and risk tolerance.
Q2. You are the marketing head in a consumer durable goods
company, which has international operations. It is planning to launch a new brand
of Mobile Phones. Suggest appropriate sales promotion tools for consumer
promotion as well as business promotion.
Q3.
Write short notes on the following:
a) Transfer pricing
b) FOB
c) Managing Publicity in International Markets.
d) Franchising as a tool for overseas market entry
Q4.
Differentiate between the following:
a) Multinational Marketing and Global Marketing
b) Demographic Environment and Economic Environment.
c) Observation method and Survey method of data collection
d) Export merchant and Export House
Q5.
Comment on the following statement:
a) “Product planning is one of the important fundamental
decisions for successful international marketing”.
b) “It is advisable for a small exporter to do export business
with the help of an overseas agent”.
c) “Selection of target markets is the first stage in
international marketing”.
d) “International Marketing Planning is more difficult than
domestic marketing planning”.
IGNOU
IBO 02 Solved Assignment English Medium 2023-24 The Indira Gandhi National Open
University has updated the IGNOU Assignment Status
2023-24 December Session so that students can know if their submission is
completed or not. Now if you have also submitted your
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about the Assignment Status and Grade Card. So we decided to come
up with https://ignouadmission.samarth.edu.in/ Assignment 2023-24.
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