IGNOU BRL 011 Solved Assignment English Medium 2022-23

Free BRL 011 Solved Assignment English Medium 2022-23 for July 2022 and January 2023 Session, All IGNOU Assignments (Programme Wise) · Master's Degree Programmes · Bachelor's Degree Programmmes · P.G. Diplomaa Programmes · Diploma Programmes · Certificate Programmes. IGNOU Assignment 2022-23 (UPDATED) Get Here. IGNOU Assignment Status 2022-23, Marks, Grade Card, Practical Submission

B.R.L – 011

Retail Operations and Store BRL 011 Solved Assignment 2022-23

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Assignment I

1. Who are the major beneficiaries of category management and why?

2. Explain the concept of a Balanced Scorecard with the help of a suitable diagram.

3. Explain the concept of perception in influencing consumer behavior.

4. Distinguish between the following:

a) Merchandise on hand and Merchandise on order

b) Horizontal price fixing and Vertical price fixing

c) Deceptive Advertising and Bait and Switch Advertising

d) Financial goals and Profitability Goals

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5. Write short notes on the following:

a) Dimensions of customer loyalty

b) Inventory management

c) Achievements of Pantaloon Retail

d) Vertical Price Fixing

6. Briefly comment on the following:

a) “Probably with the success of an isolated store, many others want to open stores selling similar product lines to cash in on the shoppers’ flow into the area.”

b) “Earlier retailers used to outsource certain functions to an outside agency because they were not experienced in the said function or were finding it uneconomical”.

c) “All retailers who are involved in sale of merchandise makes an implied warranty of merchantability”.

d) “The human resource compensation plays important role in the motivation of personnel”.

7. Explain the organization structure normally used by a national retail chain.

Assignment - II

8. Explain the concept of store planning and its elements.

9. What are the major purposes of public relations exercises? Explain the advantages and disadvantages of the same.

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