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B.R.L – 011
Retail
Operations and Store BRL 011 Solved Assignment 2022-23
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Assignment I
1. Who are the major
beneficiaries of category management and why?
2. Explain the concept of a
Balanced Scorecard with the help of a suitable diagram.
3. Explain the concept of
perception in influencing consumer behavior.
4. Distinguish between the
following:
a) Merchandise on hand and
Merchandise on order
b) Horizontal price fixing and
Vertical price fixing
c) Deceptive Advertising and
Bait and Switch Advertising
d) Financial goals and
Profitability Goals
5. Write short notes on the
following:
a) Dimensions of customer
loyalty
b) Inventory management
c) Achievements of Pantaloon
Retail
d) Vertical Price Fixing
6. Briefly comment on the
following:
a) “Probably with the success
of an isolated store, many others want to open stores selling similar product
lines to cash in on the shoppers’ flow into the area.”
b) “Earlier retailers used to
outsource certain functions to an outside agency because they were not
experienced in the said function or were finding it uneconomical”.
c) “All retailers who are
involved in sale of merchandise makes an implied warranty of merchantability”.
d) “The human resource
compensation plays important role in the motivation of personnel”.
7. Explain the organization
structure normally used by a national retail chain.
Assignment - II
8. Explain the concept of store
planning and its elements.
9. What are the major purposes
of public relations exercises? Explain the advantages and disadvantages of the
same.
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BRL 11 Solved Assignment English Medium 2022-23 The Indira Gandhi National Open
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