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B.R.L – 15
IT
APPLICATION IN RETAIL BRL 15 Solved Assignment 2022-23
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Assignment I
1. What is e-retailing? Explain
the components of e-retailing.
2. List the steps for Advanced
Customer Analytics.
3. What is information
technology? What are its applications?
4. Distinguish between the
following:
a) Location Hierarchy and Time
Hierarchy
b) Interior display and window
display
c) Magnetic stripe readers and
Fingerprint readers
d) Information System (IS) and
Database Management System (DBMS)
5. Write short notes on the
following:
a) Impact of IT on retail
business
b) POS Station Security Methods
c) Retail reporting
d) Features of the Retail
Loyalty Programme
6. Briefly comment on the
following:
a) “Retail is about detail and
accurate details help in taking the right decisions”.
b) “The POS system can provide
standard and customized reports to the retailer”.
c) “Networks and
telecommunications are the important components of information
d) systems”.
e) “Retailers are racing to
become better at slicing and dicing reams of data they collect from multiple
channels”.
7. Discuss the benefits and
considerations of implementing a CRM system.
Assignment - II
8. State the various
transactions to be performed under the goods dispatchpicking function through
MMS.
9. What do you understand by
campaign management? Discuss the process of implementing campaign management.
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BRL 15 Solved Assignment English Medium 2022-23 The Indira Gandhi National Open
University has updated the IGNOU Assignment Status
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about the Assignment Status and Grade Card. So we decided to come up with https://ignouadmission.samarth.edu.in/ Assignment
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