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Submission
I.B.O – 02
INTERNATIONAL
MARKETING MANAGEMENT IBO 02 Solved Assignment 2022-23
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Note:
Attempt all the questions.
Q1. Explain the various steps involved in the process of
international marketing research. Also discuss the complexities of International
marketing research.
Q2. Discuss the objectives and key issues in international
marketing communication.
Q3. Write short notes on the following:
a) International marketing control
b) EPRG Orientation
c) Transfer Pricing
d) E-business
Q4. Differentiate between the following:
a) Licensing and Contract manufacturing
b) All you can afford and Share of voice approaches of
advertising budget
c) Domestic Agent and Domestic Merchants
d) Census and Sample method of data collection
Q5. Comment briefly on the following statement:
a) There are certain special factors to be considered in export
packaging.
b) In reality it is possible for a company to manage the
publicity campaign by following few steps.
c) Firms face certain unique problems while marketing services
internationally.
d) Presentation of the research report can be done in two ways:
informal and formal.
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IGNOU IBO 02 Solved Assignment English Medium 2022-23 The Indira Gandhi National Open University has updated the IGNOU Assignment Status 2022-23 December Session so that students can know if their submission is completed or not. Now if you have also submitted your Assignment/Practical/Project till 15 December 2022 then you must be worried about the Assignment Status and Grade Card. So we decided to come up with https://ignouadmission.samarth.edu.in/ Assignment 2022-23.