Free MS 63 Solved Assignment English Medium 2022-23 for July 2022 and January 2023 Session, All IGNOU Assignments (Programme Wise) · Master's Degree Programmes · Bachelor's Degree Programmmes · P.G. Diplomaa Programmes · Diploma Programmes · Certificate Programmes. IGNOU Assignment 2022-203 (UPDATED) Get Here. IGNOU Assignment Status 2022-23, Marks, Grade Card, Practical Submission
M.S – 63
Product
Management MS 63 Solved Assignment 2022-23
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NOTE: All questions are
compulsory.
1. (a) What is a Product? Discuss with an example. How are
products classified? Explain the basis of classification with suitable
examples.
(b) Discuss the nature and scope of Product Management with a
company you are associated or familiar with.
2. (a) What is product line? By taking an FMCG company of your
choice as an example discuss its product line. Explain the Product Life Cycle
concept (PLC) and how does it help in product planning activity of a business.
(b) What is the rationale for managing product portfolio?
Discuss. Explain the Methodology of constructing BCG matrix.
3 (a) List out and discuss the relevance and rational of
branding. Bring out the relationship of the three concepts namely positioning,
product differentiation and market segmentation with a suitable example of your
choice.
(b) Discuss the concept of Brand equity. Comment on the importance
of packaging and labelling.
4. (a) Explain the various sources of new product ideal used by
a firm which you are associated or familar with. What factor’s determine the
decision to offer new product by the marketer?
(b) Discuss the major concept generation methods that you are
familiar with. What is Test marketing? Discuss the various issues associated
with test marketing.
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IGNOU
MS 63 Solved Assignment English Medium 2022-23 The Indira Gandhi National Open
University has updated the IGNOU Assignment Status
2022-23 December Session so that students can know if their submission is
completed or not. Now if you have also submitted your Assignment/Practical/Project
till 15 December 2022 then you must be worried about the Assignment Status and
Grade Card. So we decided to come up with https://ignouadmission.samarth.edu.in/
Assignment
2022-23.