Free MS 68 Solved Assignment English Medium 2022-23 for July 2022 and January 2023 Session, All IGNOU Assignments (Programme Wise) · Master's Degree Programmes · Bachelor's Degree Programmmes · P.G. Diplomaa Programmes · Diploma Programmes · Certificate Programmes. IGNOU Assignment 2022-203 (UPDATED) Get Here. IGNOU Assignment Status 2022-23, Marks, Grade Card, Practical Submission
M.S – 68
Management
of Marketing Communication and Advertising MS 68 Solved Assignment 2022-23
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NOTE: All questions are
compulsory.
1. (a) Discuss the concept and role of Marketing Communication
with reference to any FMCG company of your choice.
(b) Explain the Consumer Behavior variables that play a key role
in the development of marketing communication. Illustrate with a suitable
example.
2. (a) Discuss the concept of Promotional Strategy. Explain the planning
framework of promotional strategy for a new brand of electric bike targetted at
high school students.
(b) Pickup any two advertisements each from FMCG category and
consumer durable category of your choice. Discuss the below mentioned with
reference to the advertisement so selected.
(i) Headline and Color
(ii) Message Design and Positioning
(iii) Size and Shape.
3. (a) Explain the elements of an advertising plan. What are the
various type of media that are available for advertiser’s and marketers in promoting
a new brand of shaving cream for rural markets.
(b) How would you go about in selecting media and in planning
and scheduling advertising campaign for a premium brand of women’s jewellary in
metro cities.
4. (a) When and why it is necessary to measure the effectiveness
for an advertising campaign? Discuss.
(b) What is Direct Marketing? Comment on the advantages and
limitations of direct marketing.
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MS 68 Solved Assignment English Medium 2022-23 The Indira Gandhi National Open
University has updated the IGNOU Assignment Status
2022-23 December Session so that students can know if their submission is
completed or not. Now if you have also submitted your Assignment/Practical/Project
till 15 December 2022 then you must be worried about the Assignment Status and
Grade Card. So we decided to come up with https://ignouadmission.samarth.edu.in/
Assignment
2022-23.