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T.S – 6
TOURISM MARKETING IGNOU TS 6 Solved
Assignment 2023-24
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Q1. Explain, citing
relevant examples, why marketing of tourism is a complex process.
Q2. What is meant by market
segmentation? Discuss variables used for tourism market segmentation.
Q3. Define competitive
analysis and competitive strategies. Why are they necessary in tourism marketing?
Give suitable example.
Q4. Mention the purposes
for which familiarization tours are conducted. Who all would you invite for the
tour and which type of destination will be visited?
Q5. Define Product Mix,
Product line and Product item. What factors should be considered while
designing a tourism product?
Q6. What is meant by
sustainable tourism? How does socially responsible marketing contribute to the
sustainable development of a destination?
Q7. Discuss the role and
importance of National Tourist Organisation in the marketing of tourism
destination.
Q8. Write a detailed
note on the 5th P in tourism marketing. Support your answer with suitable
example.
Q9. Describe the various
levels of the distribution channels for tourism products and services. Also
explain the factors which influence the selection of distribution channels.
Q10. Write short notes on the following in about 150
words.
a) Purpose of market
research
b) AIDA Formula
c) Brochures as
Promotional tool
d) NGO’s role in
creating tourism awareness
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IGNOU TS 6 Solved Assignment English Medium 2023-24 The
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